Mahindra Comes up with all new Bolero at 6.19 to 6.96 lakhs
The Bolero is India's largest selling SUV for five years in a row. In 2010-11, Mahindra managed to sell 84,000 Boleros and is on its way to sell over 100,000 units (not including two and four-door pickups). It has a 30 per cent marketshare of the entire SUV pie and contributes to nearly half of the total volume of vehicles Mahindra sells each year. Over the 10 years, the Mahindra Bolero has enjoyed a 27 per cent Compounded Annual Growth Rate (CAGR).
The all new Mahindra Bolero has finally arrived in India for a price of Rs 6.19 lakhs (ex-showroom). The new Bolero is now available for booking across all Mahindra outlets in India. Apart from featuring a new engine which is powerful and economical than the outgoing Bolero, Mahindra has also added a new variant to the Bolero range, Bolero ZLX.
The facelifted Bolero comes with a new headlamp cluster, a new grille, new body graphics and all-new bumpers, a new rear wash wipe on the top-end ZLX variant and a new spare-wheel cover.
On the inside, the Bolero now gets a new dashboard with a beige and wood finish, a new steering wheel and centre console, a new gear knob cover and most importantly a new digital instrument cluster and separate Driver Information System that, among other things, let's you know your real-time fuel efficiency, distance to zero etc. There is also a new voice messaging system, borrowed from the Scorpio that lets you know if your seatbelt isn't on and so forth. The AC vents are fully adjustable and can be shut while a new dual tone seat covers as well as additional cushioning is now offered on the Bolero.
10 years since its launch, Mahindra Bolero has managed to capture a large chunk of the SUV segment in the Indian auto industry. There are already more than 4 lakh Bolero SUVs on road in India today. Thanks to its dependability, Mahindra calls Bolero, Mr Dependable. Of all the Mahindra cars being sold today, 50% of them are Bolero while 35% of the entire SUV market in India is captured by Bolero.
Under the hood is the Scorpio-borrowed m2DiCR engine, but its power and torque output are similar to the current DI-engined Bolero. The 2523cc engine produces 63 bhp@3200 rpm and 19.6 kgm@1400-2200 rpm. The car now returns an ARAI certified 15.96 kpl.
Mahindra has managed to price the Bolero just Rs 6,000 more than its previous iteration. Here are the prices of the new Bolero, ex-showroom Delhi
Bolero SLE BSIII- Rs 6.19 lakh BSIV - Rs 6.33 lakh
Bolero SLX BSIII- Rs 6.67 lakh BSIV - Rs 6.81 lakh
Bolero ZLX BSIII- Rs 6.82 lakh BSIV - Rs 6.96 lakh