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Tata comes up with Limited edition of Manza

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Posted In : Indian Car Market,  Upcoming Cars
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The Manza Sedan has been one Tata car that has been a resounding success for the Pimpri based Indian automaker in recent times and Tata has been celebrating the Manza’s success like it always does, with a special edition model. After the Elan became the new top end version of the Tata Manza Sedan earlier this year, prospective Tata Manza buyers will have some more choice in the form of the Tata Manza Celebration Edition, whose launch is just around the corner.

Like Volkswagen India trying to keep buyer interest alive in a sagging car market with the Vento Breeze and Polo Breeze special editions, Tata Motors Limited ostensibly seems to have targeted the Indian festive season with the Manza Celebration Edition. Three new features make it to the top of the line Manza Celebration Edition, which will sit above the Manza Elan. They are, the reverse sensor, leather “feel” seats and a new rich ebony black interior color scheme.

The Tata Manza offers petrol and diesel variants based on engines the company sourced from FIAT. The Tata Manza 1.4 Liter 16 valve DOHC petrol engine records max power at 90 Bhp and max torque at 116 Nm. The Tata Manza 1.3 liter 16 valve, DOHC diesel engine records max power of 90 Bhp and max torque of 220 Nm.

While other details like the exact price of the Manza Celebration Edition and the availability remain unknown at the moment, we’re hinging on Tata to hold prices at current levels in order to sustain buyer interest, just like Volkswagen India has done with the Vento Breeze and Polo Breeze Special Edition models. Also, this latest move by Tata Motors represents the growing trend amongst automakers to actually offer more features for the same price than mere cash discounts or freebies to car buyers.
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